3WART Content Performance Heatmap

Select content to view its performance heatmap. Use the search field for products to find specific items quickly.

Select Standard Content:

Please select an item and click "Load Heatmap" to view the data.

Behavioral Triggers

These patterns highlight possible user frustration or confusion.

Type	Description	Occurrences	Example Area
No data yet. Load a heatmap first.

Usability & UX Options

These options help you analyze user behavior more effectively and adapt the heatmap for different contexts.

Feature	Description	Status	Controls
Time Range Filters	View data for Last 7 days, 30 days, or a custom date range.	Available
User Segments	Compare logged-in vs guest, or first-time vs returning visitors.	Available
Device Filter	Analyze heatmap activity by Desktop, Tablet, or Mobile users.	Available
Comparison Mode	Overlay heatmaps before/after a design change to see differences.	Beta
Dark/Light Mode	Switch heatmap colors for better visibility on your site style.	Available	Dark Mode

Understanding Your Heatmap

This visualization shows where users interacted most with your content. Use it to identify which sections capture attention and which areas might need improvement. For example:

Many clicks in an unexpected area may mean people think something is clickable.
Low activity near your “Buy” button may suggest it’s hard to notice.
Shallow scroll depth means users leave before seeing the bottom of the page.

How to Read the Heatmap

Clicks: Red circles show where users clicked.
Mouse Movement: Orange circles show where users hovered.
Scroll Depth: Blue bars show how far users scrolled.

The brighter or denser the spots, the more activity happened in that area.

3WART Content Performance Heatmap

Performance Summary

Behavioral Triggers

Usability & UX Options

Understanding Your Heatmap

How to Read the Heatmap