'pro', 'period' => 'monthly', 'currency' => 'usd', 'product' => 'abds-connect', 'utm_source' => 'plugin', 'utm_medium' => 'software', ), $context ); $params['utm_content'] = (string) $context; return esc_url( add_query_arg( $params, ABDS_CONNECT_BUY_URL_BASE ) ); }