[ 'name' => 'Google Analytics', 'category' => 'statistics', 'provider' => 'Google LLC', 'purpose' => 'Used to distinguish users for analytics.', 'expires' => '2 years', ], '_ga_*' => [ 'name' => 'Google Analytics 4', 'category' => 'statistics', 'provider' => 'Google LLC', 'purpose' => 'Used to persist session state for GA4.', 'expires' => '2 years', ], '_gid' => [ 'name' => 'Google Analytics', 'category' => 'statistics', 'provider' => 'Google LLC', 'purpose' => 'Used to distinguish users for analytics.', 'expires' => '24 hours', ], '_gat' => [ 'name' => 'Google Analytics', 'category' => 'statistics', 'provider' => 'Google LLC', 'purpose' => 'Used to throttle request rate.', 'expires' => '1 minute', ], '_gat_*' => [ 'name' => 'Google Analytics', 'category' => 'statistics', 'provider' => 'Google LLC', 'purpose' => 'Used to throttle request rate.', 'expires' => '1 minute', ], '__utma' => [ 'name' => 'Google Analytics (Classic)', 'category' => 'statistics', 'provider' => 'Google LLC', 'purpose' => 'Used to distinguish users and sessions.', 'expires' => '2 years', ], '__utmb' => [ 'name' => 'Google Analytics (Classic)', 'category' => 'statistics', 'provider' => 'Google LLC', 'purpose' => 'Used to determine new sessions/visits.', 'expires' => '30 minutes', ], '__utmc' => [ 'name' => 'Google Analytics (Classic)', 'category' => 'statistics', 'provider' => 'Google LLC', 'purpose' => 'Used with __utmb to determine if new session.', 'expires' => 'Session', ], '__utmz' => [ 'name' => 'Google Analytics (Classic)', 'category' => 'statistics', 'provider' => 'Google LLC', 'purpose' => 'Stores the traffic source or campaign.', 'expires' => '6 months', ], '__utmv' => [ 'name' => 'Google Analytics (Classic)', 'category' => 'statistics', 'provider' => 'Google LLC', 'purpose' => 'Used to store visitor-level custom variable data.', 'expires' => '2 years', ], '_gcl_au' => [ 'name' => 'Google Ads Conversion Linker', 'category' => 'marketing', 'provider' => 'Google LLC', 'purpose' => 'Used to store and track conversions.', 'expires' => '90 days', ], '_gac_*' => [ 'name' => 'Google Ads Conversion', 'category' => 'marketing', 'provider' => 'Google LLC', 'purpose' => 'Contains campaign related information.', 'expires' => '90 days', ], // ========================================================================= // FACEBOOK / META // ========================================================================= '_fbp' => [ 'name' => 'Facebook Pixel', 'category' => 'marketing', 'provider' => 'Meta Platforms Inc', 'purpose' => 'Used to deliver, measure and improve ads.', 'expires' => '3 months', ], '_fbc' => [ 'name' => 'Facebook Click ID', 'category' => 'marketing', 'provider' => 'Meta Platforms Inc', 'purpose' => 'Stores the Facebook click identifier.', 'expires' => '3 months', ], 'fr' => [ 'name' => 'Facebook', 'category' => 'marketing', 'provider' => 'Meta Platforms Inc', 'purpose' => 'Used for advertising and analytics.', 'expires' => '3 months', ], 'tr' => [ 'name' => 'Facebook Pixel', 'category' => 'marketing', 'provider' => 'Meta Platforms Inc', 'purpose' => 'Used by Facebook for tracking.', 'expires' => 'Session', ], // ========================================================================= // HOTJAR // ========================================================================= '_hjSessionUser_*' => [ 'name' => 'Hotjar', 'category' => 'statistics', 'provider' => 'Hotjar Ltd', 'purpose' => 'Set when a user first lands on a page with the Hotjar script.', 'expires' => '1 year', ], '_hjSession_*' => [ 'name' => 'Hotjar', 'category' => 'statistics', 'provider' => 'Hotjar Ltd', 'purpose' => 'Holds current session data.', 'expires' => '30 minutes', ], '_hjid' => [ 'name' => 'Hotjar', 'category' => 'statistics', 'provider' => 'Hotjar Ltd', 'purpose' => 'Set when a user first lands on a page.', 'expires' => '1 year', ], '_hjFirstSeen' => [ 'name' => 'Hotjar', 'category' => 'statistics', 'provider' => 'Hotjar Ltd', 'purpose' => 'Identifies new user\'s first session.', 'expires' => 'Session', ], '_hjIncludedInSessionSample*' => [ 'name' => 'Hotjar', 'category' => 'statistics', 'provider' => 'Hotjar Ltd', 'purpose' => 'Set to determine if the user is in a sample.', 'expires' => '2 minutes', ], '_hjAbsoluteSessionInProgress' => [ 'name' => 'Hotjar', 'category' => 'statistics', 'provider' => 'Hotjar Ltd', 'purpose' => 'Used to detect the first pageview session.', 'expires' => '30 minutes', ], // ========================================================================= // MICROSOFT CLARITY // ========================================================================= '_clck' => [ 'name' => 'Microsoft Clarity', 'category' => 'statistics', 'provider' => 'Microsoft Corporation', 'purpose' => 'Persists the Clarity User ID and preferences.', 'expires' => '1 year', ], '_clsk' => [ 'name' => 'Microsoft Clarity', 'category' => 'statistics', 'provider' => 'Microsoft Corporation', 'purpose' => 'Connects multiple page views for session replay.', 'expires' => '1 day', ], 'CLID' => [ 'name' => 'Microsoft Clarity', 'category' => 'statistics', 'provider' => 'Microsoft Corporation', 'purpose' => 'Identifies first-time Clarity users.', 'expires' => '1 year', ], // ========================================================================= // LINKEDIN // ========================================================================= 'li_gc' => [ 'name' => 'LinkedIn', 'category' => 'marketing', 'provider' => 'LinkedIn Corporation', 'purpose' => 'Stores consent of guests regarding use of cookies.', 'expires' => '6 months', ], 'lidc' => [ 'name' => 'LinkedIn', 'category' => 'marketing', 'provider' => 'LinkedIn Corporation', 'purpose' => 'Used for routing.', 'expires' => '24 hours', ], 'bcookie' => [ 'name' => 'LinkedIn', 'category' => 'marketing', 'provider' => 'LinkedIn Corporation', 'purpose' => 'Browser identifier cookie.', 'expires' => '1 year', ], 'bscookie' => [ 'name' => 'LinkedIn', 'category' => 'marketing', 'provider' => 'LinkedIn Corporation', 'purpose' => 'Secure browser identifier cookie.', 'expires' => '1 year', ], 'li_sugr' => [ 'name' => 'LinkedIn Insight Tag', 'category' => 'marketing', 'provider' => 'LinkedIn Corporation', 'purpose' => 'Used for tracking conversions.', 'expires' => '90 days', ], 'UserMatchHistory' => [ 'name' => 'LinkedIn', 'category' => 'marketing', 'provider' => 'LinkedIn Corporation', 'purpose' => 'LinkedIn Ads ID syncing.', 'expires' => '30 days', ], 'AnalyticsSyncHistory' => [ 'name' => 'LinkedIn', 'category' => 'marketing', 'provider' => 'LinkedIn Corporation', 'purpose' => 'Used to store analytics sync.', 'expires' => '30 days', ], 'lms_analytics' => [ 'name' => 'LinkedIn', 'category' => 'marketing', 'provider' => 'LinkedIn Corporation', 'purpose' => 'Used to identify LinkedIn Members off LinkedIn.', 'expires' => '30 days', ], 'lms_ads' => [ 'name' => 'LinkedIn', 'category' => 'marketing', 'provider' => 'LinkedIn Corporation', 'purpose' => 'Used for ad targeting.', 'expires' => '30 days', ], // ========================================================================= // TWITTER / X // ========================================================================= 'personalization_id' => [ 'name' => 'Twitter/X', 'category' => 'marketing', 'provider' => 'X Corp', 'purpose' => 'Used for advertising and analytics.', 'expires' => '2 years', ], 'guest_id' => [ 'name' => 'Twitter/X', 'category' => 'marketing', 'provider' => 'X Corp', 'purpose' => 'Identifies user as a guest.', 'expires' => '2 years', ], 'guest_id_ads' => [ 'name' => 'Twitter/X', 'category' => 'marketing', 'provider' => 'X Corp', 'purpose' => 'Used for advertising.', 'expires' => '2 years', ], 'guest_id_marketing' => [ 'name' => 'Twitter/X', 'category' => 'marketing', 'provider' => 'X Corp', 'purpose' => 'Used for marketing.', 'expires' => '2 years', ], 'muc_ads' => [ 'name' => 'Twitter/X', 'category' => 'marketing', 'provider' => 'X Corp', 'purpose' => 'Used for advertising.', 'expires' => '2 years', ], // ========================================================================= // PINTEREST // ========================================================================= '_pinterest_ct_ua' => [ 'name' => 'Pinterest', 'category' => 'marketing', 'provider' => 'Pinterest Inc', 'purpose' => 'Used for tracking conversions.', 'expires' => '1 year', ], '_pin_unauth' => [ 'name' => 'Pinterest', 'category' => 'marketing', 'provider' => 'Pinterest Inc', 'purpose' => 'Groups actions for unauthenticated users.', 'expires' => '1 year', ], // ========================================================================= // TIKTOK // ========================================================================= '_ttp' => [ 'name' => 'TikTok', 'category' => 'marketing', 'provider' => 'ByteDance Ltd', 'purpose' => 'Used to measure and improve the performance of ad campaigns.', 'expires' => '13 months', ], '_tt_enable_cookie' => [ 'name' => 'TikTok', 'category' => 'marketing', 'provider' => 'ByteDance Ltd', 'purpose' => 'Used to identify visitors for advertising.', 'expires' => '13 months', ], // ========================================================================= // HUBSPOT // ========================================================================= '__hssc' => [ 'name' => 'HubSpot', 'category' => 'marketing', 'provider' => 'HubSpot Inc', 'purpose' => 'Tracks sessions.', 'expires' => '30 minutes', ], '__hssrc' => [ 'name' => 'HubSpot', 'category' => 'marketing', 'provider' => 'HubSpot Inc', 'purpose' => 'Determines if the user has restarted their browser.', 'expires' => 'Session', ], '__hstc' => [ 'name' => 'HubSpot', 'category' => 'marketing', 'provider' => 'HubSpot Inc', 'purpose' => 'Main cookie for tracking visitors.', 'expires' => '13 months', ], 'hubspotutk' => [ 'name' => 'HubSpot', 'category' => 'marketing', 'provider' => 'HubSpot Inc', 'purpose' => 'Keeps track of a visitor\'s identity.', 'expires' => '13 months', ], // ========================================================================= // STRIPE (Required for payments) // ========================================================================= '__stripe_mid' => [ 'name' => 'Stripe', 'category' => 'required', 'provider' => 'Stripe Inc', 'purpose' => 'Fraud prevention.', 'expires' => '1 year', ], '__stripe_sid' => [ 'name' => 'Stripe', 'category' => 'required', 'provider' => 'Stripe Inc', 'purpose' => 'Fraud prevention.', 'expires' => '30 minutes', ], // ========================================================================= // PAYPAL (Required for payments) // ========================================================================= 'paypal_*' => [ 'name' => 'PayPal', 'category' => 'required', 'provider' => 'PayPal Holdings Inc', 'purpose' => 'Used for payment processing.', 'expires' => 'Varies', ], // ========================================================================= // WORDPRESS / WOOCOMMERCE (Required) // ========================================================================= 'wordpress_*' => [ 'name' => 'WordPress', 'category' => 'required', 'provider' => 'WordPress', 'purpose' => 'Used for authentication.', 'expires' => 'Session', ], 'wp-settings-*' => [ 'name' => 'WordPress', 'category' => 'required', 'provider' => 'WordPress', 'purpose' => 'Used to customize admin interface.', 'expires' => '1 year', ], 'wordpress_logged_in_*' => [ 'name' => 'WordPress', 'category' => 'required', 'provider' => 'WordPress', 'purpose' => 'Indicates when you\'re logged in.', 'expires' => 'Session', ], 'wordpress_test_cookie' => [ 'name' => 'WordPress', 'category' => 'required', 'provider' => 'WordPress', 'purpose' => 'Tests if cookies are enabled.', 'expires' => 'Session', ], 'woocommerce_cart_hash' => [ 'name' => 'WooCommerce', 'category' => 'required', 'provider' => 'WooCommerce', 'purpose' => 'Helps WooCommerce determine cart changes.', 'expires' => 'Session', ], 'woocommerce_items_in_cart' => [ 'name' => 'WooCommerce', 'category' => 'required', 'provider' => 'WooCommerce', 'purpose' => 'Helps WooCommerce determine cart changes.', 'expires' => 'Session', ], 'wp_woocommerce_session_*' => [ 'name' => 'WooCommerce', 'category' => 'required', 'provider' => 'WooCommerce', 'purpose' => 'Contains a unique code for each customer.', 'expires' => '2 days', ], // ========================================================================= // MATOMO (Privacy-friendly analytics) // ========================================================================= '_pk_id.*' => [ 'name' => 'Matomo', 'category' => 'statistics-anonymous', 'provider' => 'Matomo', 'purpose' => 'Used to store a few details about the user.', 'expires' => '13 months', ], '_pk_ses.*' => [ 'name' => 'Matomo', 'category' => 'statistics-anonymous', 'provider' => 'Matomo', 'purpose' => 'Short lived cookies used for temporarily storing data.', 'expires' => '30 minutes', ], '_pk_ref.*' => [ 'name' => 'Matomo', 'category' => 'statistics-anonymous', 'provider' => 'Matomo', 'purpose' => 'Stores the attribution information.', 'expires' => '6 months', ], '_pk_cvar.*' => [ 'name' => 'Matomo', 'category' => 'statistics-anonymous', 'provider' => 'Matomo', 'purpose' => 'Stores the visitor\'s custom variables.', 'expires' => '30 minutes', ], 'mtm_consent' => [ 'name' => 'Matomo', 'category' => 'statistics-anonymous', 'provider' => 'Matomo', 'purpose' => 'Stores the user consent for tracking.', 'expires' => '13 months', ], // ========================================================================= // INTERCOM // ========================================================================= 'intercom-id-*' => [ 'name' => 'Intercom', 'category' => 'marketing', 'provider' => 'Intercom Inc', 'purpose' => 'Anonymous visitor identifier.', 'expires' => '9 months', ], 'intercom-session-*' => [ 'name' => 'Intercom', 'category' => 'marketing', 'provider' => 'Intercom Inc', 'purpose' => 'Session identifier for open chat.', 'expires' => '1 week', ], // ========================================================================= // CLOUDFLARE // ========================================================================= '__cf_bm' => [ 'name' => 'Cloudflare', 'category' => 'required', 'provider' => 'Cloudflare Inc', 'purpose' => 'Bot management, distinguishes humans from bots.', 'expires' => '30 minutes', ], 'cf_clearance' => [ 'name' => 'Cloudflare', 'category' => 'required', 'provider' => 'Cloudflare Inc', 'purpose' => 'Used for Cloudflare DDoS protection.', 'expires' => '1 year', ], // ========================================================================= // YOUTUBE // ========================================================================= 'YSC' => [ 'name' => 'YouTube', 'category' => 'marketing', 'provider' => 'Google LLC', 'purpose' => 'Registers a unique ID to keep statistics of videos watched.', 'expires' => 'Session', ], 'VISITOR_INFO1_LIVE' => [ 'name' => 'YouTube', 'category' => 'marketing', 'provider' => 'Google LLC', 'purpose' => 'Tries to estimate user bandwidth.', 'expires' => '6 months', ], 'PREF' => [ 'name' => 'YouTube', 'category' => 'marketing', 'provider' => 'Google LLC', 'purpose' => 'Stores user preferences and other information.', 'expires' => '8 months', ], // ========================================================================= // VIMEO // ========================================================================= 'vuid' => [ 'name' => 'Vimeo', 'category' => 'marketing', 'provider' => 'Vimeo Inc', 'purpose' => 'Collects data on your visits to websites with embedded Vimeo videos.', 'expires' => '2 years', ], 'player' => [ 'name' => 'Vimeo', 'category' => 'marketing', 'provider' => 'Vimeo Inc', 'purpose' => 'Saves user preferences when playing embedded videos.', 'expires' => '1 year', ], // ========================================================================= // CRISP CHAT // ========================================================================= 'crisp-client/*' => [ 'name' => 'Crisp', 'category' => 'marketing', 'provider' => 'Crisp IM SARL', 'purpose' => 'Used for live chat support.', 'expires' => '6 months', ], // ========================================================================= // ZENDESK // ========================================================================= '__zlcmid' => [ 'name' => 'Zendesk', 'category' => 'marketing', 'provider' => 'Zendesk Inc', 'purpose' => 'Stores visitor identifier for live chat.', 'expires' => '1 year', ], // ========================================================================= // COOKIE CONSENT (Required) // ========================================================================= 'as_cm_consent' => [ 'name' => 'AdSimple Cookie Manager', 'category' => 'required', 'provider' => 'AdSimple', 'purpose' => 'Stores the user\'s cookie consent preferences.', 'expires' => '180 days', ], 'as_cm_consent_preview' => [ 'name' => 'AdSimple Cookie Manager', 'category' => 'required', 'provider' => 'AdSimple', 'purpose' => 'Used for consent banner preview.', 'expires' => 'Session', ], 'cookieconsent_*' => [ 'name' => 'Cookie Consent', 'category' => 'required', 'provider' => 'Various', 'purpose' => 'Stores the user\'s cookie consent preferences.', 'expires' => '1 year', ], ];