<?php

if (!defined('ABSPATH')) {
    exit;
}

return array(

    
    
    
    
    'questions' => array(

        'how_heard' => array(
            'type'    => 'single',
            'label'   => __('How did you hear about Rooster One?', 'ai-eshop-optimizer'),
            
            
            
            
            
            'choices' => array(
                'search'        => __('A web search', 'ai-eshop-optimizer'),
                'wporg'         => __('The WordPress plugin directory', 'ai-eshop-optimizer'),
                
                
                
                
                
                'social'        => __('Social media', 'ai-eshop-optimizer'),
                'newsletter'    => __('A newsletter', 'ai-eshop-optimizer'),
                'blog'          => __('A blog post or article', 'ai-eshop-optimizer'),
                'video'         => __('A video or podcast', 'ai-eshop-optimizer'),
                'event'         => __('An event or webinar', 'ai-eshop-optimizer'),
                'agency'        => __('My developer or agency', 'ai-eshop-optimizer'),
                
                
                
                
                'courier'       => __('A courier service', 'ai-eshop-optimizer'),
                'marketplace'   => __('A marketplace', 'ai-eshop-optimizer'),
                'other'         => __('Something else', 'ai-eshop-optimizer'),
            ),
            'other_choice' => 'other',
            'max_len'      => 200,
        ),

        'role' => array(
            'type'    => 'single',
            'label'   => __('Which is closest to your role?', 'ai-eshop-optimizer'),
            'choices' => array(
                'owner'     => __('I own the shop', 'ai-eshop-optimizer'),
                'manager'   => __('I manage the shop', 'ai-eshop-optimizer'),
                
                
                
                
                
                
                
                
                
                
                'marketing' => __('Communications & Marketing', 'ai-eshop-optimizer'),
                'developer' => __('Developer or agency', 'ai-eshop-optimizer'),
                
                
                
                
                'student'   => __('Student', 'ai-eshop-optimizer'),
                'other'     => __('Something else', 'ai-eshop-optimizer'),
            ),
            'other_choice' => 'other',
            'max_len'      => 120,
        ),

        
        
        
        'install_reason' => array(
            'type'    => 'multi',
            'label'   => __('What brought you here today?', 'ai-eshop-optimizer'),
            'help'    => __('Pick as many as apply.', 'ai-eshop-optimizer'),
            'choices' => array(
                'withdrawal'   => __('Withdrawals and returns', 'ai-eshop-optimizer'),
                'ai'           => __('AI chat and semantic search', 'ai-eshop-optimizer'),
                'seo'          => __('SEO and content', 'ai-eshop-optimizer'),
                
                
                
                
                'marketplaces' => __('Marketplaces and feeds', 'ai-eshop-optimizer'),
                'shipping'     => __('Shipping and couriers', 'ai-eshop-optimizer'),
                'consolidate'  => __('Fewer plugins overall', 'ai-eshop-optimizer'),
                'other'        => __('Something else', 'ai-eshop-optimizer'),
            ),
            'other_choice' => 'other',
            'max_len'      => 200,
        ),

        
        
        
        
        
        
        
        
        
        'ai_platforms' => array(
            'type'    => 'multi',
            'label'   => __('Which AI platforms do you use?', 'ai-eshop-optimizer'),
            'help'    => __('Pick as many as apply.', 'ai-eshop-optimizer'),
            'choices' => array(
                'anthropic' => __('Anthropic', 'ai-eshop-optimizer'),
                'gemini'    => __('Gemini', 'ai-eshop-optimizer'),
                'grok'      => __('Grok', 'ai-eshop-optimizer'),
                'kimi'      => __('Kimi', 'ai-eshop-optimizer'),
                'copilot'   => __('Microsoft Copilot', 'ai-eshop-optimizer'),
                'openai'    => __('OpenAI', 'ai-eshop-optimizer'),
                
                
                
                'other'     => __('Something else', 'ai-eshop-optimizer'),
            ),
            'other_choice' => 'other',
            'max_len'      => 120,
        ),

        'parts_used' => array(
            'type'    => 'multi',
            'label'   => __('Which parts do you use most?', 'ai-eshop-optimizer'),
            'help'    => __('Pick as many as apply.', 'ai-eshop-optimizer'),
            'choices' => array(
                'seo'         => __('SEO and content', 'ai-eshop-optimizer'),
                'analytics'   => __('Analytics and reporting', 'ai-eshop-optimizer'),
                'chat'        => __('The AI assistant', 'ai-eshop-optimizer'),
                'shipping'    => __('Shipping and couriers', 'ai-eshop-optimizer'),
                'withdrawal'  => __('Withdrawals and returns', 'ai-eshop-optimizer'),
                'promotions'  => __('Promotions and offers', 'ai-eshop-optimizer'),
                'storefront'  => __('Storefront display', 'ai-eshop-optimizer'),
                'customer_iq' => __('Customer intelligence', 'ai-eshop-optimizer'),
            ),
        ),

        
        
        'partner_interest' => array(
            'type'    => 'single',
            'label'   => __('Interested in partnering with us?', 'ai-eshop-optimizer'),
            'choices' => array(
                'yes'   => __('Yes, tell me more', 'ai-eshop-optimizer'),
                'maybe' => __('Maybe, keep me posted', 'ai-eshop-optimizer'),
                'no'    => __('Not right now', 'ai-eshop-optimizer'),
            ),
        ),

        'partner_interest_checkin' => array(
            'type'    => 'single',
            'label'   => __('Interested in partnering with us as a developer or agency?', 'ai-eshop-optimizer'),
            'choices' => array(
                'yes'   => __('Yes, tell me more', 'ai-eshop-optimizer'),
                'maybe' => __('Maybe, keep me posted', 'ai-eshop-optimizer'),
                'no'    => __('Not right now', 'ai-eshop-optimizer'),
            ),
        ),
    ),

    
    'forms' => array(

        
        
        
        'welcome' => array(
            
            
            
            
            
            
            
            
            
            'version'   => '6',

            
            
            
            
            
            'hero'      => __('Thank you!', 'ai-eshop-optimizer'),
            'title'     => __('Thank you for installing Rooster One', 'ai-eshop-optimizer'),

            
            
            
            
            'intro'     => __('Putting an unknown plugin at the heart of your shop is no small thing. We know the feeling: we got tired of dealing with dozens of different vendors, again and again, for things that are taken for granted today.', 'ai-eshop-optimizer'),

            
            
            
            
            
            
            'intro_tail' => __('That is why we developed Rooster One.', 'ai-eshop-optimizer'),

            
            
            
            'punch'     => __('One model, measured once: reliability you can check, and speed nothing bolted together can match.', 'ai-eshop-optimizer'),

            
            
            
            
            
            
            
            
            'caution'   => array(
                
                
                
                
                
                
                
                
                
                
                
                
                
                
                
                
                
                
                
                
                'body'  => __('Do not let the number of features put you off. There are many because we tried to cover what a shop actually needs, as we learned it running our own and our clients\' sites since 1995. You do not need to learn them all, and you certainly do not need to configure them. Almost nothing is switched on. A handful of storefront basics run from the start, such as swatches, a few badges and the side-cart capture, and one screen under Home lists exactly those and turns any of them off. Turn one thing on, see what it does, and leave the rest alone until you trust us.', 'ai-eshop-optimizer'),
            ),

            
            
            
            
            'blocks'    => array(
                
                
                
                
                
                
                
                
                
                
                
                
                
                
                
                
                
                
                
                
                
                
                array(
                    't'    => 'fold',
                    'x'    => __('The Rooster principle', 'ai-eshop-optimizer'),
                    
                    
                    
                    'lede' => __('The same job done five times over, and dashboards that disagree about what happened. Rooster One measures once.', 'ai-eshop-optimizer'),
                    'body' => array(
                        
                        
                        
                        
                        __('With separate plugins, each one builds its own infrastructure, even for shared basics like activity loggers. The cookie plugin asks for its own consent, the pixel loads its own script, analytics loads another, SEO keeps its own copy of your data, and the Google feed sends its own version of your catalogue. The same job done five times, five times the weight on the page, five things that can break. The cost in infrastructure and support is multiplied accordingly.', 'ai-eshop-optimizer'),

                        
                        
                        
                        
                        
                        
                        
                        __('And the numbers disagree, even between giants like Google and Facebook, each leaning on its own opaque attribution model. Imagine running a physical shop where one of your salespeople tells you that today you served X customers, and another tells you Y. You would not accept it there. Facebook reports 40 conversions, Google Analytics 25, your accountant says 31. None of them is lying: each measures with its own attribution window, its own idea of a conversion, its own definition of a customer. That is where you stop making decisions and start refereeing between dashboards. Here you will see what actually won you the sale.', 'ai-eshop-optimizer'),

                        __('Rooster One measures once. The same signal feeds cookie consent and GDPR compliance, your pixels and analytics, SEO, and the Google connection. That is why the numbers agree by design rather than by luck. It is why product recommendations know what your pricing rules did, and why the AI assistant can answer questions about your own catalogue. This is not plugins wired together. It is one plugin that never needed wiring.', 'ai-eshop-optimizer'),
                    ),
                ),

                
                
                
                
                array(
                    't'    => 'fold',
                    'x'    => __('Free and Pro', 'ai-eshop-optimizer'),
                    
                    
                    
                    
                    
                    'lede' => __('The rule is simple: if it saves you another plugin, it is free. If it saves you hours of work every day and adds value to your decisions, it is Pro.', 'ai-eshop-optimizer'),
                    'body' => array(
                        __('The free version is not a teaser. For example, exporting your catalogue to the marketplaces is free, and that alone replaces two or three data export plugins. Pro adds the automation that saves time every day: orders from the marketplaces land in WooCommerce by themselves, with the customer, stock and shipping already in place, and the voucher for each marketplace is created automatically, with no manual steps. The time a single feature like that gives back covers your subscription on its own.', 'ai-eshop-optimizer'),

                        __('With it comes the business intelligence that multiplies what your shop can do in the age of AI. And because the AI reads one clean, unified signal instead of many disconnected and scattered ones, it costs less every time you ask it something: fewer tokens for the same answer.', 'ai-eshop-optimizer'),
                    ),
                ),

            ),

            
            
            
            
            
            
            
            

            
            
            
            
            
            
            
            'collapse_questions' => true,
            'collapse_label'     => __('Tell us a little about your shop? 5 short questions', 'ai-eshop-optimizer'),
            'collapse_hint'      => __('Or skip it. We will ask again in a week, once you have formed an opinion.', 'ai-eshop-optimizer'),

            'questions' => array('how_heard', 'role', 'ai_platforms', 'install_reason', 'partner_interest'),
            'audience'  => array(
                
                
                'min_days' => 0,
            ),
        ),

        
        
        'checkin' => array(
            
            
            
            
            'version'   => '5',
            
            
            
            
            
            'title'     => __('Give us two minutes and we all get better', 'ai-eshop-optimizer'),
            'intro'     => __('You have been using Rooster One for a while now. A few quick questions would help us aim the next release at what you actually need.', 'ai-eshop-optimizer'),
            
            
            
            
            
            'questions' => array('how_heard', 'parts_used', 'role', 'ai_platforms', 'partner_interest_checkin'),
            'audience'  => array(
                
                
                
                
                'min_days' => 7,
                
                
                'not_answered' => 'welcome',
            ),
        ),
    ),
);